SULINGITUK GOVERNMENT: Engagement Strategies

Fictional Case Study

A key reason for Sulingituk Government to undertake a census rather than a survey was that they are interested in hearing from groups that typically do not participate otherwise in community engagement efforts. These groups are challenging to reach, as they feel stigmatized, have low trust in sharing their challenges and needs with the Sulingituk Government, and some have very limited access to technology and no fixed address. 

The Sulingituk Government develops tailored outreach and engagement strategies to collect accurate representation of these populations:

Friends and family approach

  • The Sulingituk team offers prizes to incentivize members to promote the census among their friends and family, and to share updated contact information with the enumeration team.

Local enumerators and enumeration

  • Enumerators are recruited from underrepresented groups to ensure familiarity, trust, and cultural sensitivity. 
  • Enumerator teams travel to different locations and urban centres to provide on-site support to collect data in these areas and from underrepresented groups. 
  • Census period:
  • Recognizing the geographic challenges of reaching members off-lands, the census timeline accounts for ample time for data collection.

Inclusivity and sensitivity

  • The census questions are inclusive and respectful of diverse identities, including gender and sexual orientation.
  • Enumerators and staff are culturally aware, sensitive, and respectful when interacting with underrepresented populations, having been trained and provided with tools to address concerns and questions effectively.

To read the entire Sulingituk Government case study, click here.

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